任天堂新作《动物之森:口袋营地》全球收入已达1000万美元,仅为《火焰之纹章英雄》初期1/3

原文标题：任天堂新作《动物之森：口袋营地》全球收入已达1000万美元，仅为《火焰之纹章英雄》上线初期收入的三分之一


任天堂第三部手游作品《动物之森：口袋营地》上线不到一周不仅已累积约1500万次的全球下载量，其目前为止已经赚取近1000万美元的收入。Sensor Tower的商店情报Store Intelligence平台数据和分析揭示，《动物之森》上线九天以来的收入量，与热天堂前两部手游《火焰之纹章英雄》和《超级马里奥跑酷》的上线初期同样时间段内的全球App Store加Google Play收入量（分别约3300万美元与2400万美元）相比，排在第三位。换句话说，《动物之森》初期收入为《火焰之纹章英雄》的30%左右。

同时，日本玩家在该时间段内的花销占比全球总收入高达86%。第二大市场为美国，但玩家花销占比仅仅11%。从单次下载花销（spending per download）角度来看，日本玩家每一次下载都平均花销4.16美元，遥遥领先于其他国家。加拿大玩家排名第二，但此下载的平均花销为仅仅0.25美元。

值得注意的是，《动物之森：口袋营地》目前还处于上线初期。任天堂必定会在接下来的时间段内推出内容更新和游戏内活动，更进一步促进其变现能力。Sensor Tower会紧密关注《动物之森》的收入和下载量进展。

英文原文：

Animal Crossing: Pocket Camp Has Made $10 Million So Far, One Third as Much as Fire Emblem Heroes at LaunchHaving been downloaded 15 million times in less than a week, Nintendo’s third mobile game, Animal Crossing: Pocket Camp, has grossed an estimated $10 million worldwide since its global launch, according to Sensor Tower Store Intelligence data. In this post, we look at how that compares to the first two mobile game releases from the Kyoto-based gaming giant, along with which countries’ players are spending the most in-game.

Our revenue estimates for the first nine days of Animal Crossing: Pocket Camp’s worldwide availability ($10 million) show that the title ranks third behind Fire Emblem Heroes ($33 million) and Super Mario Run ($24 million) in terms of total player spend for the same period following these titles’ global launches. Note that the figures below are gross revenue and that Super Mario Run’s total includes both its App Store and Google Play Launches.

In plain terms, Animal Crossing: Pocket Camp has grossed less than one third as much as Fire Emblem Heroes and less than one half as much as Super Mario Run in the same amount of time post-launch.

| Japan Leads in spending

Looking at where Animal Crossing: Pocket Camp’s revenue is coming from so far, we found that Japan has accounted for about 86 percent of player spending to date. The second largest share of revenue for the game thus far has come from the United States at about 11 percent of the total. The chart below shows how this spending has broken down as a ratio of average revenue per download.

Japan is far and away the leader by this measure at an average of $4.16 per download so far. In fact, player spending in Animal Crossing: Pocket Camp to date in Japan is close to what we were seeing with Fire Emblem Heroes’ first nine days there, when it earned an average of $4.60 per download. Fire Emblem Heroes has gone on to gross more than $240 million worldwide at an average of about $20 per download, obviously a tremendous monetization success for Nintendo.

Of course, the chart above also shows that Japanese players are monetizing far better than those in any other country, to the extent that they have spent about 16 times as much on average per download than the second-highest-spending country, Canada, at 25 cents. The U.S. is ranked seventh at an average of 12 cents per download.

Bear in mind that these are still extremely early days for Nintendo’s latest title, and that the publisher has yet to begin rolling out what will surely be an extensive and long-term campaign of new content and in-game events. In fact, the game is already running its first live event themed around the Christmas holiday. We will of course continue to follow Animal Crossing: Pocket Camp’s app store performance very closely as it matures as a title and post our latest findings here on the Sensor Tower blog.