外资手游公司寻海外产品经理（Product marketing manager）一位

本帖最后由 wildstorm 于 2015-12-21 17:08 编辑

岗位职责：

§  Product marketing:

-       Identify the game’s target audience, positioning, values, and selling points

-       Create brand identity: title, packaging, and “story telling” around game’s scenario and characters

-       Conduct market researches, benchmarks, polls and consumer studies

-       Follow the game development stages and make recommendations to  improve user experience, engagement, socialization and

retention

-       Coordinate game’s approval with copyrights owner (Universal, Sony Pictures, Ubisoft, Marvel, etc.)

Global launch plan:

-       Define the marketing strategy to create brand awareness and generate traffic and installations including but not limited to:

press relations, promotion and partnership programs, social marketing actions, sales support docs for app stores merchandising,

traffic acquisition recommendations, etc.

-       Coordinate implementation with local marketing & PR teams, Key Account Managers, Game Monetization & User Acquisition Manager,

and partners

-       Create game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all

other needed assets for special marketing initiatives

-       Analyze marketing campaign results and report it to game’s team, top management, and licensor

    Game Evolution:

-       Measure and analyze game users’ feedback, behavior, and market’s acceptance. Share results & recommendations with game’s

production team and top management

-       Coordinate community management and customer care activities and messaging and set specific game customer care policy when

needed

-       Prioritize bugs fixes and user experience improvements, following up on the game updates schedule with production team and

monetization manager

-       Manage a marketing calendar based on game’s updates and promotions, and oversee related announcements, merchandising, and

community management

岗位要求：

§  4 + years in consumer marketing, ideally in online entertainment or social products


§  BBS or MBA in Marketing


§  Knowledge and passion for video games  from hardcore gamers titles to casual social games, and entertainment as a whole


§  Strong analytical skills with a  meticulous mind


§  Creative spirit capable of creating innovative marketing programs that are result oriented


§  Strong leadership  skills


§  Talented communicator with an excellent grasp of the English language


§  Ability to work with a wide range of profiles (business, game design, analysts, etc.)